Based on data from a 2007 survey of more than ten thousand individuals distributed across five generations, the report, Generational Differences in Charitable Giving and in Motivations for Giving (executive summary, 8 pages, PDF), found that while those in the Millennial generation - individuals born after 1981 - are generally less likely to give and tend to give less when they do make a donation, those tendencies are associated more with income, education level, and religious attendance than generational affiliation. All other factors being equal, the report found, the average giving level of Millennials was roughly equivalent to that of other generations.
Funded by Campbell & Company, a national consulting firm, the report also found that members of the Millennial generation are more likely than any other generation to cite the "desire to make the world a better place to live" as a key motivation for their giving...
